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Zantherus » If you have a niche forum, ad forums are NOT for you
Home > Forums, IF/ZB > If you have a niche forum, ad forums are NOT for you

If you have a niche forum, ad forums are NOT for you

Author: ZiveemanJanuary 21st, 2009

I’ve been on a lot of advertising forums lately, and I’ve seen a rise of very specific forum (niche forums) admins pop up on these advertising forums and advertise with a futile effort. The “niche” forums I’m talking about are pretty specific forums like say, gardening forums, health and fitness forums, etc.

Let me put it out there that there is nothing wrong with these forums. If at all, it’s good as it’s a break of all of the generic “relaxed” general chat forums, gaming forums, and music forums that seem to pop up twice a day.

But what is wrong, is their advertising method. These owners go to advertising forums in order to show off their forum. The problem is, from what I’ve seen, it gets no results.

Why? Because ad forums aren’t the target audience they’re aiming for. However, the simple act of them advertising gives them a sense of work and accomplishment, so they do it, even though it gets them no results. Members on ad forums aren’t looking for a niche forum to post at. They’re looking for forums that are easy to post in so they can advertise their own forum.  Not exactly the best way to get members who are into cooking, car repair, or woodworking.

There’s better ways to accomplish the traffic niche forums want such as link exchanges, word of mouth, and simply getting your name out on things RELATED to the niche (stores, conferences, etc), which are exponentially better than posting at a forum where no one is really interested in that topic. I have never seen a successful niche forum in my time that has advertised on an ad forum. If they have, the forum had already been established so the extra advertising wasn’t really helping in the first place.

The only reason why I should see a niche forum owner on an advertising forum is to get post exchanges to build the forum up (which could be hard because the forum is pretty specific) or services that benefit the forum rather than advertise the forum (like reviews).

Once again, nothing wrong with niche forums but it’s just something I noticed.

Forums, IF/ZB , , ,

  1. February 15th, 2009 at 19:58 | #1

    I’ve been saying this.

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