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Got Visitors but No Members? Convert them with these tips

Author: ZiveemanApril 23rd, 2009

So you have advertising and visitors are looking at your forum, but how do you convert them to active members? Here are some tips you can try out.

1) Hook your members in from the start

Don’t be like anyone else. Make sure your “above the fold” part of the page is interesting. The “above the fold” refers to the part of the page that the visitors see without scrolling. Most likely for a forum it’s a logo, then maybe the first forum. Pick an interesting graphic or theme to display there so that visitors will be compelled to scroll down and check the rest of the content.

2) Be friendly

Welcome all of your members warmly and encourage them to post. No one likes a place where they aren’t noticed. Notice your members.

3) Make sure your forum is active

This seems like a Catch-22 - to get activity, you need activity - but in reality, it’s not. Start out by doing post/registration exchanges to fill up your forum a little bit so members can interact and then begin to contribute their own threads to the forum. You can also get friends and maybe family members to start posting a little bit too.

4) Offer exclusive content

This doesn’t mean close off your whole forum and force guests to register before viewing the board - that just turns off activity. Instead, open up all of your forums for guests to view, then offer one forum that is only available when you register, and be sure they know that that forum exists! For example, offer downloads, free games, or whatever the genre of your forum is, offer something from that genre. You can even provide a little sample to guests that would make them wanting more. Why does Costco offer samples? Same reason.

5) Listen to your existing members

They say that those who don’t know their history are doomed to repeat it. In this case, the opposite applies to forums. You need to know how you got your active members in order to repeat it. Did you get it by advertising at a particular website? Try it again. Did you use a contest? Repeat the contest, albeit with a different prize. Knowing how you got your existing members can really help.

However, it’s more than that. If there’s a particular thing your members don’t like, consider removing it. If there’s something they like, consider adding more. After all, they see the forum differently then you do - You might like a feature just because you thought of it, but in reality the actual feature could be useless.

There you go. Some tips.

Thoughts? PM me on the Community - http://www.zantherus.com/community



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