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Forum Slowing Down? Don’t Close It!

January 19th, 2009

Many times I have seen a forum close down because it used to receive 200 posts a day but dropped to a “measly” 50 posts a day for a couple of days.¬† A sudden drop in activity doesn’t mean you should close your forum down, it means you should take a look at your forum from a visitor’s perspective, and your own. Here are a couple of tips when your forum activity begins to slow down.

1) Determine your community’s posting pattern

If you don’t know this already, find it. In your forum’s Admin CP, find the statistics and see when you receive the most posts, the least, etc. For example, Zantherus is most active on the weekdays (oddly enough). So when your activty slows down, determine if that’s when your forum is supposed to die down a little. Another example is during the holidays. Most likely you’ll see a drop in activity as most people are spending time with family. Don’t worry about it. Wait it out and it’ll pick up after the holidays.

2) Get a Review

Some people seem to think that reviews are pointless. They aren’t. Go to a bigger site with a good review section (aka not all forums are in the Great Forum section). Check out some of the reviews. If you like how they do it, apply for one. They’ll (hopefully) point out things you could improve on.

3) Revamp

Sometimes things could be stagnating because members could be getting bored. Add a new skin, a forum, a contest, new staff, etc. anything that could get your members to post again. However, keep your revamps to a minimum, say, once every six months at the most. Constant revamps make your members think “not again” rather than the “oh! a new skin!” response. A revamp loses special points every time you do one, so keep that in mind.

4) Post Exchanges

I’ve already covered this¬† in a previous blog post. I’m going to correct myself a little bit. Post exchanges can still be used in a bigger community if it’s stagnating, as an influx of newer members can introduce new content to the forum for veterans to see and post.

5) Advertise, advertise, advertise

Advertising never dies. You have to keep doing it over and over and over again. Maybe the reason why your forum is stagnating is because you’ve stopped advertising. It’s happened to me before. Find new forums to advertise at and get at it! If you must, have staff post on the forum while you advertise. The reason why I say not to have your staff advertise is that YOU know your forum best. You’ll have full control over your advertising if you do so.

So in short, just because your forum is slowing down doesn’t mean you need to close it. There’s a reason why it’s slowing down, and if you find that reason, fix it and you’ll see your forum thrive like it used to.

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