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Forum Packages - Do They Work?

December 25th, 2008

Since the start of the advertising era in the Zathyus Network (and to an extent, other forums too), one thing has always remained prominent - forum packages. Many forums offer these things that are apparently supposed to help boost your forum’s activity and help advertise.

Each forum tends to have the same set of packages, plus or minus a couple - basic advertising, signature advertising, banner advertising, pinned topic advertising, posting service, newsletter advertising, and maybe an odd service here and there.

Sometimes it can be a pain to apply for all these packages, keep track of which post count is needed for what (although Hireem somewhat removed these), guidelines, and whatnot that some of us get lazy and don’t apply for all of them (me included).

However, it may not be needed…because some of those services are useless anyways.

So which ones are the ones that really work? In theory, they should all work. But as the average Internet user becomes more ad-blind, and most forum users are above average, many of these become useless. Let’s see the two most useless packages then - signature and banner advertising.

They’re useless because no one really takes the time to look at the ads. The time it takes to make it effective is not worth the return. In order to get noticed, you have to have a really appealing ad - and given so many talent graphic designers out there, it’s tough to make the one ad that stands out. If you’re not a graphic designer, you have to get someone else to make it for you, which takes up time that you could be advertising effectively.

Pinned topics and newsletter advertising are a little different. Depending on how they’re done, they can be effective, but just like the banner and signature advertising, it’s very easy to skip over them.

That leaves two services left - the basic advertising service and the posting service. These two, in my opinion, are the most effective of the packages. The basic advertising is where a forum owner can post an ad that allows him to put the link to his forum, the genre, and a little bit of spice with the description. The basic advertising is one of the more versatile services, especially if the ad forum allows you to bump the topic, which is the strongest point. If a user browsing through the directory sees a topic with a couple of pages, chances are they’ll check it out because it’s different. Additionally, people can comment on it and give you feedback. And whilst not really concerning the casual Zathyus Network user, it can help build PageRank if you anchor the text correctly.

Now, the posting service. It’s an odd one, but it’s the only one that actually guarantees “traffic”. Of course, traffic has to be in quotations though, because it’s not really a real user…yet. However, if there’s good staff posting, the posting service is a powerful tool. One good topic (and perhaps controversial) can trigger 20 replies, making a 20-post service really a 40-post service. The problem occurs when the staff is lazy and makes only five word posts and generic, “filler” topics. That can make a forum look bad.

So there you go, a brief overview on some of the common forum packages out there. Use these packages at your own discretion.

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